See how Seasus' CSR applies web technologies and social media to create awareness and collect funds for good causes!
For this second consecutive year Seasus is launching L-Istrina Donation App on Facebook, a very original way of donating money to L-Istrina, a yearly charitable event on the 26th of December run by the Malta Community Chest Fund and chaired by The President of Malta.
A year older and wiser, this year’s app promises to be bigger and better. Mostly because it will be launched on 4th December (day of the President’s Fun Run), well before the tv marathon, allowing enough time not just to collect more donations but also to virally reach a wider audience, not just on a national level, but beyond the Maltese shores.
This unique donation application concept was created and initiated by Seasus in 2010 as part of its CSR strategy. Following approval by the MCCF, the app was developed and given life on the world’s largest social network, enabling Facebook users to make their donation online with their debit or credit cards in a secure environment.
Fully sponsored by Seasus Limited and Property Book the L-Istrina app will reach its full potential on boxing day, 26th December, during L-Istrina TV 12 hour marathon and will remain active for donations until 6th January 2012.
It is worth mentioning that our success at the recent MCA eBusiness Awards (three times award winners, refer to News item Hat Trick for Seasus) is also thanks to L-Istrina’s app success in the social media sphere. As Best Indeginous Enterprise of the Year, our company has clearly proven its capabilities in the eBusiness market, particularly that related to Online Media, confirming Seasus as the leading web technologies provider.
Facebook members are encouraged to contribute to L-Istrina 2011 with a donation of €7, €10, €20 or €50 by visiting the application on Facebook at http://apps.facebook.com/l-istrina and inviting the circles of friends to become part of this online community, for a good cause.
You can help make the difference!