latest updates

Seasus snaps up Best eCommerce site (B2C) honour at the MCA eBusiness Awards 2015

Seasus made its mark amongst tough competition at the MCA eBusiness Awards for the fifth consecutive year, clutching the award for Best eCommerce site (B2C) through its online solution for Elmo Insurance.The new platform for Elmo Insurance was launched in June 2015 with the aim of providing state-of-the-art ecommerce facilities to its existing and prospective clients. Through the new portal, Elmo ... read more

Thursday, 17 March 2016

Seasus nominated for the MCA eBusiness Awards 2014, for the fourth consecutive year!

Android-Based Menu Management solution for General Soft Drinks makes it to the finals at the MCA eBusiness Awards 2014.

The Menu Management solution in an integrated platform composed of an Android-based app and a back-end system that assist’s the marketing department at GSD in the management of promotional print material at client outlets.GSD sales representatives visit outlets on a regular basis and propose the sponsorship of print material by Coca Cola. Sales reps are provided with an Android app running on a ta ... read more

Thursday, 20 November 2014

Mita awards outsourcing contracts worth €2.5m

Mita, the government's IT agency, has awarded contracts worth €2.5m with local companies for maintenance, support and upgrades of some of the government’s ICT systems..

Mita’s executive chairman Tony Sultana explained that the contracts covered software development and operational services on applications managed by Mita.“This is the first time that such services are being requested on such a wide spectrum of business areas that amongst others include statistics, government administration, health, social services, taxation, and funding.”The contracts were awarde ... read more

Monday, 10 November 2014

Seasus gives life to a new app!

Blood Donor app goes live on World Blood Donor Day

Seasus is yet again expanding its Corporate Social Responsibility portfolio by becoming the social media managers of the National Blood Transfusion Service (NBTS) in Malta.This project was strongly desired and initiated by Alison Casha, our Business Development Manager, a regular blood donor. After approaching the NBTS team and reaching a mutual agreement earlier this year, Seasus were appointed o ... read more

Wednesday, 26 June 2013

It’s Diving Time!

Maltaqua’s New Portal is powered by SEASUS

Malta’s leading diving centre MALTAQUA is one of our latest clients and projects.We are proud to power another complex portal integrating a number of websites connected to Malta’s number one diving companies, with services ranging from diving courses to apartment rentals to equipment hire and purchase.All the various services which were previously represented via different websites, are now groupe ... read more

Tuesday, 18 June 2013

Incredible ... but true!

Our Donation App helps Charity breaks a record

Whatever it took to make this year's Istrina charity event a success, it worked. Malta's most loved fund-raising marathon held on Boxing Day every year collected a record sum in excess of three million Euros. During the 12 hour televised event, the Maltese population had the opportunity to make a donation via telephone, SMS or by personally handing the donation at Verdala Palace, centre of all act ... read more

Thursday, 27 December 2012

Online Marketing

How Location-Based Social Networks Are Changing the Game for Businesses

Combining mobile and location-based services, social tools such as Foursquare and Yelp have been changing the way customers interact with the physical location of a business. These services offer more information for consumers, helping them make more informed decisions on where to eat, sleep, shop and relax.

But a new crop of location-based social startups has emerged, going beyond the initial wave of innovations to build upon the experience of a customer who is about to visit or is currently visiting a business.

From a company that provides indoor GPS services to another that curates social information about specific neighborhoods, here are three new trends and the startups that are changing the way brick-and-mortar companies do business:

1. Indoor location based services. GPS is most commonly known for being used outdoors, but Boston startup ByteLight has taken that idea and applied it to analyzing the movements of customers indoors. ByteLight integrates with the LED lighting already present in a building to track the movements of customers in your business based on their mobile device. A customer then uses one of the apps developed by ByteLight to navigate and engage with a business by either receiving relevant coupons, ads or more based upon their location.

Related: Apple vs. Google Maps Battle Revs Up Local Search Options

ByteLight's take on location-based marketing aims to bring together online and offline content like delivering deals or coupons once a customer reaches a certain location in-store, as well as analyzing the patterns in the movements of customers so owners can create new ways to interact with them. ByteLight licenses its product to LED manufacturers, so the cost of their services varies based on the size and scope of the installation.

2. Socially curating neighborhood demographics. A research project at Carnegie Mellon University in Pittsburgh called Livehoods aims to track information from 18 million public tweets and check-ins to collect geographic and demographic data about a location and the person visiting that location, essentially to tell the story of neighborhoods of a city. These snapshots of the various areas could potentially give businesses a way of targeting their product and advertising to the right customer based on the demographics of a region.

So far, Livehoods has mapped neighborhoods in seven cities in the U.S. and Canada [http://livehoods.org/maps]. Businesses can use these maps for free to bolster the targeting of their advertising and learn more about the regions that mean the most to their customer base. The project is still in its beginnings, but potential is there to someday provide businesses with demographics, economic development, resources and other valuable data about a local area.

3. From leather wallet to mobile wallet. With new platforms like Gyft, Passbook and Google Wallet offering consumers the ability to hold all of their gift cards, gift certificates, tickets, coupons and more in their phones, businesses have an opportunity to interact with their customers in a new arena with little competition. Engage customers with special offers and discounts only accessible from their mobile wallet and only redeemable in stores.

By marketing to customers through their mobile wallets, there's the opportunity to provide hyper local content that leads to more relevant advertising and, ideally, more business for your company.

Related: Foursquare's Dennis Crowley on Building a Massive Community

Source: www.entrepreneur.com

Date Published: Thursday, January 23, 2014