Third App Launched for NnG Promotions
It's been 8 long months from the day of the announcement that NnG Promotions would be bringing world-class artist Mark Knopfler to Malta! For the third consecutive year, Malta's foremost promotions company has entrusted Seasus to handle their social media requirements, in particular the official Facebook page and the app.And today, exactly 2 months prior to the big day we have launched a new app, ... read more
Friday, 17 May 2013
Wanted! Local e-Content with global relevance
UN based World Summit Award searches for MALTA’s best eContent – Deadline for applications [01.07.2013]
Counterfeit drugs are a serious health risk and an economic issue in many African countries. In 2009, two web developers from Ghana created mPedigree, an SMS based mobile app protecting consumers from potentially harmful drugs. mPedigree was a World Summit Award Global Champion in 2012 (WSA). It shows how quality e-Content creates value add for users and opens up business opportunities for develop ... read more
Thursday, 16 May 2013
As Active as We Can Be
Seasus Launches Portal for ACTIVE GROUP
We are pleased to annouce that a new company has joined our growing portfolio of complex projects - Active Group of Companies Malta.Following a long term of planning and discussions, work started on developing a complex portal integrating a number of websites pertaining to one of Malta's leading companies, with services ranging from holiday planning to car hire, funeral services to real estate.All ... read more
Thursday, 02 May 2013
Seasus to participate in a Reality Show!
We’re delighted to launch the new portal liquorish.tv
Liquorish.tv is back online today more stylish than ever in time for Malta’s unique reality show comeback. Liquorish, now in its 8th edition will go on air 1st April 2013 on One TV.This year Liquorish promises one of the toughest adventures yet, with its destination still unknown, to be unveiled during the first programme on Monday, as always impeccably presented by Andrea Cassar, creator and prod ... read more
Thursday, 28 March 2013
The Magic of Flowers on Facebook
Seasus launches Online Shopping App for Romano Cassar Florists
It has been exactly one year since the launch of a revamped web presence for Romano Cassar Florists, major importers and growers of flowers and plants in Malta.Since then online sales have increased considerably, and this year we discussed how to take online sales a step further, inevitably on social media. For this reason we recreated the website in an app for the Facebook platform. The app aims ... read more
Friday, 01 February 2013
Incredible ... but true!
Our Donation App helps Charity breaks a record
Whatever it took to make this year's Istrina charity event a success, it worked. Malta's most loved fund-raising marathon held on Boxing Day every year collected a record sum in excess of three million Euros. During the 12 hour televised event, the Maltese population had the opportunity to make a donation via telephone, SMS or by personally handing the donation at Verdala Palace, centre of all act ... read more
Thursday, 27 December 2012
Social media has changed the face of customer service as we know it, for good!
Networks as a customer service tool are no longer experimental
The social landscape is forever evolving, but one thing remains certain in all this uncertainty – that your ability to serve your customers, in the channels they wish to be served in, it critical to your business success.
We all want to make our revenue numbers. To do so, we must acknowledge the acquisition and retention power of the post-sales experience. It is critical to keep your current customers happy, and show potential customers how well you do business. Social media gives your business a channel to achieve all of the above.
So what’s changed in 2012? Well first and foremost your customers now EXPECT your company to be socially responsive. 62% of customers have used social media to raise a customer service issue. 81% of customers believe it is important for your business to respond to them if they have a question or complaint on a social channel. And 60% of businesses who have increased revenues in the past six months put it down better customer service.
In these tough economic times can you afford to not improve your post sales experience? It takes three times as much internal resources to acquire a new customer as it does to retain one – customer retention is the new acquisition for your brand.
Second, companies are now grasping this change in the dynamics of the buyer seller relationship. 42% of companies are already using social media as a customer service tool, with this number predicted to increase to 59% by year’s end.
This is a good start – but the same problems still exist.
56% of the top 50 brands did not respond to a single customer comment on their Facebook page in 2011. 71% of customer’s complaints on Twitter go ignored by brands. And 55% of consumers expect a response the same day to an online complaint – only 29% receive one.
But social media as a customer service tool is no longer experimental – it is fundamental to your business success. Your customer service strategy must include social media and be part of your long-term business plan to maintain competitive advantage.